Local Comic Shop Day®, the annual event honoring brick-and-mortar comic shops, is getting a full revamp for 2025. Focusing on the idea of comic shops as community hubs, Local Comic Shop Day® 2025 will feature new branding, new activities, and  new ways to celebrate why we shop local when we shop nerdy. The event, which will take place at comic shops internationally, on Saturday, September 27, will shift from its traditional variant-driven sales day to an entire campaign of events that will truly highlight what makes comic shops special.

“When we envisioned what Local Comic Shop Day could become, we really wanted to focus on the strength of comic shops as third spaces,” said Shannon Live, Vice President of ComicsPRO. “Comic shops are destination stores, which means the people who shop them make an active decision to choose that space, and a lot of that comes from the insane amount of work retailers do to make their shops feel like home. We wanted to reflect on that and honor it in the concept of Local Comic Shop Day.”

In addition to the reimagined celebration, ComicsPRO also unveiled a new logo for Local Comic Shop Day®. The logo, designed by Tim Daniel,  writer and designer known for his work at Vault Comics and independent titles industry-wide spanning the last 20 years, reflects the idea of comic shops as a part of a neighborhood, while also invoking the small business feel.

“We asked Tim to redesign our logo to convey a change in direction for Local Comic Shop Day,” said Kate deNeveu, ComicsPRO Director of Operations.  “Retailers want the event to be a celebration of local comic shops and their place in the communities.    Our job at ComicsPRO is to bridge the gap and give participants the tools needed to run a truly successful community-building Local Comic Shop Day.  Tools like pre-written press releases, signage and sale ideas, marketing assets, instructions for running kid-friendly scavenger hunts, and much much more.  ComicsPRO’s greatest strength is the collective knowledge and experience of our members, and this year we’re putting it all to work.”

ComicsPRO is adding the following features to Local Comic Shop Day®:

•  LCSD Official Ambassadors Patton Oswalt & Jordan Blum!!
• Discord channels for retailers and publishers to streamline the planning process
• A marketing and events guide to help retailers easily take part in the event
• And a catalog that will centralize the offerings for retailers as they plan their experience.

Publishers can offer a variety of different items including exclusive variants, line-wide discounts, event-in-a-box packs, etc.   For more details,  contact: Kate deNeveu at thecomicbooklady@gmail.com.

Retailer sign-ups are starting soon.    Stores who sign up will have access to the Local Comic Shop Day® catalog, Discord, and website featuring training materials and pre-written press releases for their event. Retailers can contact Shannon Live at comicsproedu@gmail.com with additional questions.